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| Brand Daily update ⋅ 16 March 2018 | |
| NEWS | |
| What Does It Take To Control A Crisis Today? We spend hours developing products, crafting brand stories and understanding our audience. So when our marketing plans don't unfold perfectly, it hits us hard, especially when an unplanned incident comes from social media. On an average day, we see brands get dragged and dissected publicly, ... | |
| The Brand-Influencer Power Struggle What began as personal style blogs, remunerated by occasional gifts from brands, has evolved into an entire economy wherein brands must pay real money out of growing but piecemeal marketing budgets. But for influencers it's not as simple as posting and getting a cheque — a great deal of leg work, ... | |
| How To Build Your Brand As A Solopreneur In 2018 Interestingly, according to WiseBrand's State of the Freelance Nation report, 41% of freelancers surveyed said building a brand and marketing their business was too costly, and 51% reported that it was too time-consuming. The good news, however, is that 83% of freelancers do, in fact, invest in ... | |
| Virat Kohli as Uber's brand ambassador: How long will the ride last? Sometime last year when Virat Kohli announced that he would not endorse a cola brand ever because it went against his lifestyle and principles, he set the cat among the pigeons. As Pepsi's most high profile brand ambassador in the country, he had in effect turned against his own brand. The company ... | |
| Apple Missteps Cause Drop In Brand Value Apple's brand name is an asset that is arguably worth more than $100 billion. Nevertheless, it is easy for value investors to miss this asset because it does not appear on their balance sheet. On Tuesday, Harris said that Apple dropped to number 29 in its latest Reputational Quotient Poll, a big drop from ... | |
| Jio is India's Buzziest Brand We at afaqs! are ready with our latest list of India's Buzziest Brands. This time, mobile network operator, Jio, has dethroned last year's winner, Patanjali, to top the list. If you recall, Jio finished third last year; 2017 was Jio's very first outing at the Buzzies. In second place this time, is last year's winner, ... | |
| Pepsi to launch fizzy drinks under the Slice brand "We will shortly be introducing an affordable range of locally relevant fruit juice drinks with fizz under the Slice brand," said Vipul Prakash, senior vice-president (beverage category), PepsiCo India said. The new range of Slice, PepsiCo India said in a statement, is "fruit juice drink with fizz" that will include ... | |
| At 40, brand Thums Up feisty as ever, despite its roller-coaster journey It's been a roller coaster ride for the past 40 years and, despite the onslaught of international cola brands like Coke and Pepsi, this local power house created by Ramesh Chauhan still reigns supreme as the largest cola brand in the country -- behind only Sprite as the largest carbonated beverage brand ... | |
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| Volkswagen brand says profitability drive faces climate cost risks The VW brand shoulders the bulk of Volkswagen group's development spending, as well as costs related to the "dieselgate" emissions scandal. VW finance chief Arno Antlitz said VW faced "heavy financial demands" due to bottlenecks expected from introducing so-called WLTP lab tests related to car ... | |
| WEB | |
| Make Employees Brand Reps? Target Marketing Magazine Employees are on the front lines of brand reputations. Why not train them as brand advocates? Perhaps it could've prevented United's dog death disaster. | |
| 5 big-brand logos that pass the silhouette test When it comes to logo design, simple and memorable graphic shapes are often the most effective when it comes to building brand recognition. A great logo will work at all sizes, and will also translate effortlessly into black-and-white for different applications. Logos that rely on their use of colours to make ... | |
| Brand Awareness Brand awareness is a crucial part of turning a scrappy online store into a sustainable business. So let's look at how it's done! Here are five tips that entrepreneurs can take even if they don't have an army of marketers working on branding. | |
| Icepeak The Toyota Gazoo Racing team and the Finnish sports clothing brand Icepeak have entered into a collaboration agreement. Icepeak will provide clothing for the Toyota Racing team and, as part of the agreement, Icepeak's logo will be seen on the team's clothing, rally cars and transportation equipment. | |
| 1800045U Click the link provided to see the complete job description. | |
| IDC Named #1 Digital Transformation Brand Globally by Onalytica IDC analysts Frank Gens, Francisco Jeronimo, Matt Eastwood, Philip Carnelley, and Philip Carter also named top influencers. FRAMINGHAM, Mass., March 13, 2018 – International Data Corporation (IDC) today announced it has been named the number one digital transformation (DX) brand in the ... | |
| MV Agusta To Revive Cagiva Brand With An Electric Twist Plans are afoot to develop an electric bike lineup which according to the CEO will be under the Cagiva brand name. Upcoming bikes from the marque will focus more towards fun and will be lightweight. This could mean a lightweight, electric-powered on/off-road bike. Given that MV Agusta do not have a ... | |
| EQ Works Signs Multi-Year $5.4M Contract with Leading Appliance Brand Toronto, ON: March 15, 2018 – EQ Inc. (TSXV: EQ) ("EQ Works" or the "Company"), North America's leader in Location Behaviour data and intelligence, is pleased to announce a new $5.4 Million partnership with a leading Canadian appliance brand (the "Brand"). With the goal of increasing sales and ... | |
| Signature brand whisky Bagpiper Whisky, which retails over 9 million cases a year, is an iconic brand by United Spirits Ltd. It was launched in 1994. Which brands of whiskey make the best whiskey drinks. com's Review of Kirkland Signature 7 Year Old Tennessee Straight Bourbon Whiskey USA . Seagram's 7 Crown Dark ... | |
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