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| Brand Daily update ⋅ 17 March 2018 | |
| NEWS | |
| Nike brand president resigns; company probes workplace behaviour complaints Nike Inc's brand President Trevor Edwards has resigned immediately, the Wall Street Journal reported on Thursday, hours after the world's largest shoemaker said the executive would retire in August. The Journal said the resignation was announced in an internal memo by Chief Executive Mark Parker ... | |
| Volkswagen SOL Low-Cost Electric Vehicle Brand To Be Introduced In China Volkswagen has a newfound push for electric mobility globally, and the manufacturer has added an all-new auto brand under its umbrella in China. Branded as SOL, it is a new low-cost electric vehicle brand specifically for China, under which the company will retail affordable EVs. The German auto ... | |
| Would A Tesla Meltdown Destroy The Electric Vehicle Brand? Without a doubt, the past failures has not helped the 'brand' of electric vehicles, but consumers—at least first adopters—appear to be overlooking them. And while boosters like RethinkX are suggesting a huge shift to BEVs in the next few years, the uncertainty about their potential remains huge. | |
| Brand award Arth Ayurveda has bagged the 'India's Most Admired Brand 2017-18' award from White Page International (WPI) and the UK Asian Business Council at the sixth edition of Asian Brand and Leadership Conclave in Singapore. Prashanth S Acharya, Founder Director and Managing Trustee of Arth ... | |
| ARTH Ayurveda Wins India's Most Admired Brand 2017-18 Award Business Wire India (press release) ARTH Ayurveda was conferred the prestigious "India's Most Admired Brand 2017-18" Award by White Page International (WPI) and the UK Asian Business Council at the Sixth Edition of Asian Brand & Leadership Conclave in Singapore on Friday, 9th March, 2018. Dr.Prashanth S Acharya, the Founder ... | |
| Kanye West's Yeezy Brand Is Being Sued Over Camo Designs According to TMZ, Jordan Outdoor Enterprises has filed a lawsuit against Yeezy and Unknwn for releasing designs presented with a distinct camouflage pattern. Jordan Outdoor claims there are a number of Yeezy pieces—which everything from hoodies, jackets, pants, and shirts—that feature a camo ... | |
| Rolex 'most reputable global brand' for third straight year The 'Swissness' - or 'Made in Switzerland' - brand also continues to attract plaudits from global consumers, according to a study put together by the University of St Gallen and Jung von Matt/brand identity in 2016. Despite dropping to second place behind German goods, Swissness continues to enjoy a ... | |
| 10 Brand Activations That Weren't to Be Missed at This Year's SXSW Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more strategic and calculated than in the past. Check out the ... | |
| Omni Hotels & Resorts Promotes Brand Veteran Peter Strebel To President PR Newswire (press release) As president, Strebel will continue to elevate the vision of Omni while insuring all operational areas within the company align with the long-term goals and objectives for the brand. He will work with teams to continue to enhance the existing high-level of guest service as well as oversee the growth and ... | |
| 3 Ways Blockchain Can Boost Brand Marketing Blockchain would be a success story in marketing and advertising if the industry determined how to harness its decentralized and distributed ledger concepts, but that's something that has yet to happen. Speaking about blockchain in 2018 is similar to speaking about internet routers and switches in 1998 ... | |
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| 180004EJ Job Descriptions: - Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities. - Lead innovation/activation projects deployment and the integrated activity schedule to ensure ... | |
| Beautycounter shows brand activism worth supporting. Founded in 2013, Beautycounter is a direct sales skincare and cosmetics brand that aims to pump out more than mascara and makeup remover wipes. According to a profile in Fast Company, the Avon challenger is looking to make activists of its 30,000 salespeople. To wit: Last week, as a reward for the ... | |
| 7 Key Characteristics of a Human Brand What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in the supermarket queue? Saving that last cupcake for your partner… then failing miserably and scoffing it anyway? Hey, I know ... | |
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| Why SEO Matters to Your District Brand Red Abbot, Manager of Consulting Services at Finalsite, recently discussed how school districts can put their best foot forward for branded searches In his webinar, Branded SEO for districts. In the webinar, Red discusses the structure of search, why it matters to districts and their branding in 2018 and ... | |
| Brand identity case study Brand Identity - A Necessary Developing a sports person's brand identity and online presence is a special undertaking. Leading European sports nutrition brand Multipower, together with London-based branding agency BrandMe, recently launched a new brand identity for Multipower. Lavoie — 83 ... | |
| Top agarbatti brands Zedblack in fact is the largest selling Incense stick & best agarbatti brand of India. Best Agarbatti Brand and Fragrance. LTD. Manufacturer of agarbatti, aachran premium agarbatti, savera agarbatti, opera agarbatti, rose agarbatti, chandan agarbatti, mogra agarbatti, bharatwashi agarbatti Best Agarbatti ... | |
| Grupo axo brands V. , a wholly owned subsidiary of Axo and a distributor in Mexico of PVH's Tommy Hilfiger brand products. P. presidential win, sources said on Wednesday. ANUNCIA LA CAMPAÑA GLOBAL PRIMAVERA /VERANO 2018 DE CALVIN KLEIN UNDERWEAR Y CALVIN KLEIN JEANS. A. The company ... | |
| Why User Experience (UX) is Important to Branding Branding and user experience (UX) are often considered two separate disciplines that only coordinate occasionally—say when redesigning a website. However, at its core, UX is about understanding users and then designing helpful products that encourage positive experiences. Branding, at a high ... | |
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