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| Brand Daily update ⋅ 31 March 2018 | |
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| Nine Questions To Ask To Build A Purpose-Driven Brand If the intent is to build a brand with purpose, such a distinction is beside the point. Just as a person who seeks to live a purpose-driven life must undertake reflection, defining a brand in terms of purpose is also a complex task. At their most basic, brands serve as tools to help a brand owner communicate ... | |
| Air India divestment: The brand still counts In 2011, Grant Thornton assigned a value of Rs 4100 crore to Kingfisher Airlines. Cut to 2018, consultants estimate brand Air India to be valued at almost Rs 5000 crore. According to experts, any private entity keen on acquiring Air India has nothing to gain from the deal other than the brand value. | |
| Brand-Name Prescription Drug Prices Skyrocketing for Seniors Over the past 5 years, the cost of many of the most popular brand-name prescription drugs used by older Americans increased at nearly 10 times the rate of inflation, according to a new report from US Senator Claire McCaskill (D-MO). "Can you imagine if you went to an auto dealership and last year's ... | |
| PepsiCo India repositions Tropicana; Katrina Kaif to endorse brand Food and beverages major PepsiCo India is giving its Trpoicana juice an image make-over, roping in Bollywood actor Katrina Kaif as brand ... She said Tropicana is one of the fastest growing brands of the company and PepsiCo India has laid out "a pretty ambitious plan that we want to double Tropicana ... | |
| IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in ... | |
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| Trina Turk partners with SeaVees for a California-brand mash-up "A lot of retailers had wanted separate collections designed for different sizes, but we always felt it should be an extension of the products under the Sanctuary brand," Polanco said. She said the label is a favorite among mother-daughter shoppers because it is "ageless and timeless, and they can find ... | |
| The IT dress that shows how to promote brand and influence people The dress of the summer isn't by a famous high street brand, nor is it popular because it has been worn by a chart-topping singer or famous actor. The dress everyone wants to get their hands on is by the London-based label Kitri after an influential blogger shared it with her 344,000 Instagram followers. | |
| Elgi Equipments to bolster global footprint with brand, products portfolio Speaking to the FE at the plant site in Coimbatore, Varadaraj said: "It is a matter of pride for us to establish our name and brand in the international markets over the last few years. By acquiring one company each in manufacturing and distribution areas, we could penetrate the US, Europe, Asia Pacific, ... | |
| Patrick Grant Creates E-commerce Site for Community Clothing Brand The brand is sold via an eBay store, at the E. Tautz store in London and at Selfridges. Grant said he also plans to develop a number of new products and introduce new categories. "Twenty years from now, I would like to see Community Clothing supporting a huge array of factories," Grant said of his ... | |
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| Brand Manager, San Francisco Posted 1 day ago. JOB SUMMARY The Brand Manager (San Francisco based) is a field sales position r...See this and similar jobs on LinkedIn. | |
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| Mandarin Chinese Speaking Brand Content Writer About the Position. Our fast-growing Client, based in Melrose Arch JHB, currently has an exciting position for a Mandarin/Chinese speaking Brand Content Writer to create marketing-focused copy as part of a leading online marketing team. The successful candidate must ideally have had a writing ... | |
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